Vashengwedzi (Pty) Ltd

Purple Site Agency has helped the company increase its monthly traffic by 119 percent and establish a strong online presence.

Results

+122%

Monthly Leads

+225%

Top 5 Keyword Rankings

+119%

Monthly Traffic

+89.59%

New Website Users

Project Overview

Purple Site Agency was able to improve the client's ranking for the top-performing keywords, such as "cheap stationery," "stationery," "books," "back to school," and "school stationery," through strong on-page optimization and a well-thought-out link-building approach.

Overall, organic search results produced the most clicks and conversions. Through on-page SEO, Purple Site Agency was able to boost new users by 119 percent while also improving organic search by 104%. Additionally, our PPC advertising increased traffic by 52.27 percent, with 49.13 percent of those visits being new.

Our optimization techniques also resulted in a 459 percent increase in completed phone conversations with a 257 percent conversion rate. Additionally, the Contact Us page increased leads by 908 percent and saw a 582 percent conversion rate.

With several locations, this supplier specializes in a range of stationery. Office furniture, repairs and maintenance. The business offers services in several South African Provinces.

To enhance lead generation and conversion rate through organic search, the customer contacted Purple Site Agency. After implementing the SEO plan for 18 months, Purple Site Agency has assisted the business in growing its monthly traffic by 119 percent and building a solid online presence.

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Executing The Strategy

THE CHALLENGE

Vashengwedzi (Pty) Ltd initially came to Purple Site Agency dissatisfied with its current digital marketing associate. Its online marketing approach failed to generate the site traffic and conversion rates it had hoped for.

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Vashengwedzi (Pty) collaborated with Purple Site Agency to raise the number of new patient consultations to 70 per month. The major objectives were to increase site traffic, raise rankings for locally relevant keywords, and eventually increase conversion rates by 10% over the prior year.

THE SOLUTION

The SEO experts at Purple Site Agency created an optimization strategy after doing a complete site analysis with the client to enhance their on-site technical SEO, local citation management, domain linking methods, content generation, and link building.

The goal of Purple Site Agency's continual content development approach is to rank for geographically specific keywords like Office Furniture. Purple Site Agency has updated the client's content marketing approach with an emphasis on a range of industry-specific and location-based keywords in order to rank for this competitive term.

To establish which location-based keywords have significant competition and which ones we need to rank for, Purple Site Agency conducted a thorough market and competitor analysis as well as extensive keyword research. Our content marketing strategy included:

Analyzing lead statistics and Google Analytics to determine the best way to capture more leads
Fixing duplicate site content to avoid Google penalties
Increasing ranking for long-tail keywords to get more chances of appearing in featured snippet results
Researching and writing about question-related topics for blog posts

Aside from a robust content marketing strategy, we also implemented strategic link building solutions to drive traffic to the client’s website. We leveraged internal linking and built relevant and organic links from authoritative sites to rank for competitive search queries.

Purple Site Agency’s SEO specialists also set up and optimized the client’s local business listings in the top 69 business information and review sites, including Yelp, Google+, Insider Pages and Merchant Circle, among others.

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Purple Site Agency’s SEO campaign has helped the client achieve the following results in 18 months: