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Thrill Circle
PSA accomplished through link building, keyword research, and advice on related web enhancements for Thrill Circle
Results
From the Client
Through our collaboration with Purple Site Agency, we almost immediately saw increases in online traffic and search engine rankings. They collaborated closely to keep us informed about the numerous and diverse metrics we monitor. We are delighted with the behind-the-scenes work that Purple Site Agency accomplished through link building, keyword research, and advice on related web enhancements. We are impressed by the consistent results that our ongoing work with Purple Site Agency produces, and we anticipate that our SEO and PPC initiatives will continue to develop and expand.
Project Overview
This business develops websites and optimizes SEO for new and existing websites internationally. The company offers enabling solutions to many different sectors of the global economy, such as the automotive, medical, safety and security, defense, digital content, coding and aerospace.
In order to increase its online visibility, lead generation, traffic throughput, and organic keyword rankings for the category and product pages that didn't fall in the top three Google rankings, the client partnered with Purple Site Agency to expand its digital marketing strategy and implement Social Medial Marketing Strategies and PPC campaigns.
Our Social Media Marketing specialists were nimble in enhancing the search performance of the client's website development services, whereas many other international huge organizations move slowly and have out-of-date websites. To keep the customer ahead of the competition, we concentrated on link building, technical upgrades to page templates, and constant competitive landscape analysis.
Since the start of the campaign in August 2022, Purple Site Agency has improved 688 search terms' positions on the first page of search results and rated an additional 730 keywords.
The Highlights
The client's online visibility was enhanced by Purple Site Agency's search engine optimization (SEO), link-building, and pay-per-click (PPC) marketing initiatives, which also helped to place the client's website in front of high-converting audience segments. The business generated more clicks, impressions, and conversions for its high-priority products thanks to greater online presence.
Purple Site Agency’s PPC campaign also delivered significant wins for the client, increasing its conversions by up to 43.48 percent.
We’ve also seen a 3.28 percent increase in click-through rate (CTR) and 719 additional total clicks.
Executing the Strategy
THE CHALLENGE
Utilizing the full search engine potential of the client's website to drive traffic and produce qualified leads across numerous business segments was one of the client's main concerns. The business also need assistance in developing criteria for online success.
Besides on-page optimization, the client also required assistance with:
- Managing ad budget
- Promoting highest-priority website development services
- Setting up business listings across international locations
- International targeting
The end goal was to improve the client's total digital presence, boost search engine performance to ensure top-of-page results, and ensure that its website produces steady, long-term lead generation and conversions.
THE SOLUTION
The client's SEO, link-building, and PPC tactics were optimized as part of Purple Site Agency's digital marketing services. Since the South Africa, USA, South Correa, and Germany are the three countries that generate the most leads on their respective continents, our team looked at the company's current rankings in these four nations. From there, we concentrated our link-building efforts to raise rankings in the areas that were most important to them.
To boost the client's domain and page authority for the particular category and product pages that we needed to rank, our SEO specialists created and carried out a targeted link-building effort.
Purple Site Agency’s SEO strategy also involved:
- Monitoring the client’s current indexation rate in Google Search Console (GSC)
- Identifying and eliminating threats to indexation
- Building links to pages that are on positions 4-10 of high-value, high-volume search terms
- Continued attempts to verify Google My Business (GMB) profiles for all locations
Our PPC specialists reconstructed the client's account for the PPC campaign and put up a new conversion tracking system to track even micro-conversions. The client's campaign monitoring and revenue tracking were simplified by this tactic. Additionally, we used dynamic Google Ads campaigns to direct targeted visitors to the website.
Purple Site Agency's continuing campaigns are focused on expanding the site's international content and developing multilingual experiences that are SEO- and user-friendly to ensure the highest return on investment (ROI) and increased online visibility.
Within only two months of the launch of the SEO campaign, our team has driven 89 conversions. Our SEO campaign has also generated the following results month-over-month (MoM):
- Organic Traffic: +44.70%
- Total Traffic Sessions: +83,680
- Pageviews: +29.31%
- Goal Completions: +12.09%
Here are the most notable paid search improvements we’ve tracked:
- Quality Score: +2.86%
- Traffic: +24.83%
- Cost-per-Conversion: -46.64%Ad Impressions: +21,906
Our Services
We develop growth-oriented online marketing campaigns that make a positive impact on businesses.
