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Skarcity Online Store
How PSA assisted the Skarcity Online Store in growing its volume of sales for R2500+ items by 26%.
Results
Project Overview
Through integrated Amazon advertising and SEO campaigns, Purple Site Agency was able to increase the client’s average sales volume from 14,548 total units ordered in December 2021 to 18,031 total units sold in February 2022. Notably, we were able to get underperforming products moving on the sales funnel, which historically did not produce any sales.
After two months into the Amazon advertising campaign, our efforts resulted in a 26 percent increase in sales volume, a 23 percent increase in total units ordered and a 21 percent increase in Amazon product listing pageviews. Additionally, we were able to reduce the client’s advertising cost of sale (ACoS) by 40 percent.
The average number of organic sessions per month increased by 5% to 23,979 thanks to the effective implementation of Purple Site Agency's digital marketing strategies. Additionally, we produced 106 organic order placements per month on average. Skarcity is positioned for long-term profitable growth with ongoing optimization work and targeted advertising methods.
Supplier of high-quality Electronics, Rare Furniture, Modern TV Stands, Toys, Man Tools, Out door tools, Accessories and audio gear. Skarcity is an online store based in Gauteng, South Africa, and is committed to customer satisfaction. It provides a range of online items, high-quality Electronics, Rare Furniture, Modern TV Stands, Toys, Man Tools, Out door tools, Accessories and audio gear. The company's main objective is to offer the greatest shopping experience and the most luxurious items available to all customers.
Through paid and organic advertising, the client worked with Purple Site Agency to increase its monthly sales. After two months of the Amazon advertising campaign, Purple Site Agency assisted the client in growing its volume of sales for R2500+ items by 26%.
Executing The Strategy
THE CHALLENGE
In the beginning, Skarcity collaborated with Purple Site Agency to improve their Amazon marketing approach. Prior to contacting Purple Site Agency, the client generated about 14,000 monthly unit sales. Purple Site Agency concentrated on improving the client's Amazon product listings in order to increase its order volume each month. Our main goal was to increase the client's monthly sales, daily sessions, and pageviews.
THE SOLUTION
In-depth site audits and industry analysis were conducted by our Amazon marketing team to better understand the client's campaign strategy. Our marketing efforts have been concentrated on improving each product listing with pertinent, high-converting keywords as a result of careful study.
We completely updated the product titles, bullet points in the description, keywords, and photos for more than 2,000 products in less than a month. We also started manual and automatic advertising campaigns to draw in more interested customers. To increase the number of visitors who become customers, our Purple Site Agency internet marketing specialists set up attractive ads like coupons and BOGO (buy one, get one). The objective was to boost the client's lead generation and conversion rate while acquiring a steady flow of traffic.
Along with managing the client's branding, parent/child product relationships, pricing optimization, in-stock monitoring, and search engine optimization, we also handled Amazon marketing (SEO). The SEO campaign's main objectives were to boost organic keyword rankings and increase leads. In-depth keyword research, on-page and off-page optimization, site audits, link analysis, guest blogging, and content syndication are just a few of the many tasks we completed.
Additionally, Purple Site Agency started a pay-per-click advertising campaign to look into potential new sources of revenue. Remarketing, handling negative keywords, producing fresh ad content and landing pages, assessing campaigns on Google Ads Search Partners, and adjusting bid strategies were all part of our PPC approach. Additionally, we kept an eye on market shifts for potential possibilities to offer more service growth and make ad strategy improvements.
Purple Site Agency’s SEO campaign has also helped the client achieve the following results:
- New Email Users: +19.18%
- “Deal of the Day” Landing Page Sessions: +99.82%
- Add-to-Cart Conversion Rate: +18.59%
- Speaker Cabinet Landing Page Sessions: +47.28%
The client’s marketing success was gauged based on the following key performance indicators (KPIs):
- Full-price sales volume
- Ad conversions (e.g., phone calls and transactions for audio products from Google Ads)
- Click-through rates (CTRs)
- Cost-per-click (CPC)
- Contact Us form submissions
- Organic traffic
- Organic rankings
- Website conversions
Our Services
We develop growth-oriented online marketing campaigns that make a positive impact on businesses.
