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Nhletelo Trading Enterprise CC
How we helped Nhletelo Trading Enterprise CC increase Amazon Pay-Per-Click (PPC) and Marketing Paid Social Media Advertising
Results
Project Overview
A reputable Maintenance & Repairs company called Nhletelo Trading Enterprise CC offers services for Industry maintenance and repairs, air conditioners installations, Furniture sales, cleaning services. To enhance sales through targeted Amazon PPC and paid social media promotion, the client contacted Purple Site Agency.
We have produced R155,446.75 worth of sales since taking over the company's advertising campaigns in April 2021, a 79.6% increase in new-to-brand orders or purchases made by new customers that can be linked to advertising, and a 2.83X average return on ad expenditure (ROAS).
The goal of Purple Site Agency's advertising campaigns was to increase the client's market share on Amazon and improve brand recognition. To identify chances to increase sales, we conducted in-depth research and analysis. We then used this information to build highly-targeted advertising campaigns.
Our Amazon PPC ads increased the client's sales year over year (YoY) by 19.7% and produced an average sales per order item of R2600.81. In addition to enhancing its return on ad spend by 2.83X and generating a total of 5,470,130 impressions and 14,329.36 in total product sales in December, Purple Site Agency's paid advertising campaigns have also contributed to the company's consistent growth.
We were able to acquire the client's trust and solidify our brand relationship thanks to these remarkable campaign results. As the business added new services, the first 6-month contract with Purple Site Agency evolved into a long-term alliance.
The Execution
After doing a thorough account audit, we found that the client's Amazon product detail pages did not provide customers with the information they needed to make wise purchasing decisions. We began to notice an upward sales growth trend on both Amazon PPC and organic marketing efforts after a month of the new copy being loaded. Additionally, Amazon customers are showing more interest in the client's merchandise.
The monitoring of a number of key performance indicators (KPIs), such as new-to-brand customers, sales, advertising cost of sales (ACoS), return on ad spend (ROAS), and sales ranking, was also a significant component of our advertising strategy.
Priorities For The Months Ahead
The copy for the Nhletelo Trading Enterprise CC product detail pages is optimized in the following stage to ensure that the target market for this product is identified. We put a lot of effort into listing optimization to lower the client's advertising cost per sale.
Overall, our combined Amazon PPC and paid social media advertising efforts resulted in:
- Units Ordered (YoY) +6242
- Sessions (YoY) +32856
- Click-Through Rate (CTR) +0.33%
- Orders +3013
- Page Views (YoY) +45328
- Advertising Cost of Sale (ACoS) +35.30%
- Clicks +17867
To discover new opportunities for sales, we implemented growth-driven advertising strategies that involved:
- Competitor analysis
- Keyword targeting
- Testing of affinity campaigns
- Sponsored Brand Ads targeting
- Retargeting campaigns geared towards new-to-brand competitors
- Leveraging long-tail keywords that have low traffic/cost but high conversions
- Amazon Posts management
Our Services
We develop growth-oriented online marketing campaigns that make a positive impact on businesses.
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