KS Boutique

Within the first 14 months of the relationship, Purple Site Agency developed and put into place a full-funnel approach to digital advertising, driving lower-level activities with previously engaged audience segments. Our paid social media ads raised website sales by 73.4 percent and total engagements by 79.7 percent overall.

Results

+41.6%

Total Clicks (Year-Over-Year)

+79.7%

Total Engagements

+73.4%

Website Purchases

+85%

Return on Ad Spend (ROAS)

K’S Boutique, a family-run Online Store, selling Children’s Clothing items and Accessories was founded in 2020 to encourage more parents to adopt an organic lifestyle. More than 150 organic clothing items and accessories are listed and sold by the K’S Boutique, which has more than 60 suppliers across the world.

The company wants to step up its social media marketing efforts in order to reach more target audience segments, expand its clientele, and eventually boost website traffic and sales as more consumers switch to all-natural products. The customer requested help from Purple Site Agency to start brand awareness and conversion-focused social media advertising campaigns.

Purple Site Agency structured and implemented a full-funnel approach to digital advertising within the first 14 months of the collaboration, driving lower-level activities with already engaged audience segments. Overall, our paid social media campaigns increased total engagements by 79.7 percent and website sales by 73.4 percent.

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THE CHALLENGE

This Online Store had a difficult time finding social media managers who could proactively manage their social media efforts and produce speedy results before working with Purple Site Agency.

One of the main difficulties we faced while taking over the client's social media advertising initiatives was identifying potential customers. Since its affinity targets, an audience targeting strategy based on lifestyle and demographics, are so broad, the company's ROAS was initially very low. Our team conducted a number of campaign audits and market analysis to swiftly identify the client's optimal target demographic, encourage online purchases, and provide a significant return.

THE SOLUTION

To obtain a thorough understanding of the client's desired audience and create a strategic social media plan that would result in the maximum potential return and engagement, we carried out detailed market research, industry benchmarking, and campaign analysis.

Based on the audit's findings, we implemented a full-funnel strategy for social media advertising, giving engagement campaigns and the added social evidence they provide a lot of weight and importance.

Follower Growth Campaigns

The initial advertising campaign used targeted social media ad strategies to increase the client's number of followers on social media. Based on prior engagement ratings, creatives were picked. The social media content pieces with the highest engagement were improved to create a devoted following and a strong social media presence.

Conversions/Website Traffic/Link Clicks

This campaign's goals were to raise awareness and increase traffic to the client's website. These advertisements were directed to people who shown interest in the client's goods and social media posts.

Catalog (Retargeting)

This strategy concentrated on directing referral traffic based on the recent conversion funnel activity of customers. We specifically targeted people who had previously been to the business's website, had looked at a certain product, or had placed something to their shopping cart but hadn't made a purchase.

The next stage of our social media advertising efforts is focused on optimizing the ongoing ads based on the data we already have after the successful launch of the initial batch of ad campaigns. The next objective for Purple Site Agency is to increase the client's reach and introduce special offers and content that will encourage more leads to convert.

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