Khumalo Industries

We were able to increase the site's conversions (such as chats, phone calls, and form leads) to 135.57 while lowering the cost-per-click (CPC) to R11.86 by promptly altering the client's search strategy from June to September 2021.

Results

+30%

Conversion Rate (year-over-year)

+32.56%

Organic Search New Users

+42.6%

Total Sessions

+32.44%

Organic SEO Traffic

Project Overview

User interaction has greatly increased because to the new site design. Previously, the CTA buttons were invisible to 70% of website visitors. By grouping the CTAs on the homepage, the main CTA is now more prominently displayed and easily accessible to users. Additionally, heatmaps have revealed higher form field involvement.

By immediately adjusting the client's search strategy from June to September 2021, we were able to raise the site's conversions (such as chats, phone calls, and form leads) to 135.57 while bringing down the cost-per-click (CPC) to R11.86.

Through a robust link building strategy, Purple Site Agency was also able to increase the client’s organic rankings for targeted terms. These include “Office Furniture,” “Home Appliances” and “Kitchen Appliances.”

Purple Site Agency’s SEO and CRO campaigns have helped the client achieve the following results in seven months:

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With a 32.56 percent rise in new users, Purple Site Agency's on-page optimization initiatives increased organic search by 32.44 percent overall. A 12.37 percent rise in ads was seen, and 1.76 percent of them were new users. 19.64 percent more people visited the site directly, and 17.67 percent more people were new users.

Following the client's Google My Business (GMB) listing's claim and optimization, we also noticed a notable rise in direct enquiries of 66.71 percent. Additionally, Purple Site Agency's optimization work increased the client's search views by 35.90%.

Additionally, results indicate a rise in phone actions of 10.42 percent and a rise in site clicks of 26.62 percent. A 39 percent rise and a 9.09 percent conversion rate were also seen on the Contact Us page.

An Online Store that serves South Africans, in the Gauteng Province is called Skarcity. It offers a wide range of Home & Office Furniture, including exclusive luxurious interior designs, Kitchen Appliances, and Office Electronics. The company takes great satisfaction in having a group of licensed Suppliers.

The client collaborated with Purple Site Agency to raise its overall exposure and brand awareness in Gauteng as well as to improve its online conversions month-over-month (MoM). The company's conversion rate increased year over year (YoY) by 30% after seven months of implementing the search engine optimization (SEO) and conversion rate optimization (CRO) tactics with Purple Site Agency's assistance.

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Executing The Strategy

THE CHALLENGE

Unhappy with its current digital marketing partner, Khumalo Industries contacted Purple Site Agency in need of a larger team to offer a more targeted plan and give the business more individualized attention. We discovered a considerable decline in the client's website traffic since July 2018 during our initial site analysis. Here are some other findings from the initial site analysis:

There were much too many calls to action (CTAs) on the website.
There were several, complex form fields.
The client's website's layout and design made it challenging to navigate.
A clear CTA and value proposition are absent from the website.

Enhancing the client's overall web growth and visibility was the aim. The business also wants to use its web resources for personnel and recruiting.

THE SOLUTION

The SEO and digital marketing experts at Purple Site Agency concentrated on two key areas: site structure and design, as well as online exposure, to meet the company's goals. Our web marketing methods were focused on enhancing user experience and lead creation. More significantly, we sought to find chances to improve the client's online performance and obtain awareness into places of friction.

Website Design and Structure

To support simpler internal procedures and boost conversion rates, Purple Site Agency redesigned their website. The client's original site featured many different CTAs, which was its major problem. Our team used analytics research, user recordings, and heatmaps to determine which site features needed to be improved. In order to identify and address usability concerns, we also conducted a Heuristic site audit and funnel analysis.

To provide seamless user experience, Purple Site Agency made the following adjustments:

Consolidated multiple CTAs on the homepage to drive the attention to the primary CTA.
Consolidated contact forms with only pertinent fields.
Integrated forms directly onto the site (instead of additional landing pages).
Redesigned the homepage and internal pages to draw visual attention to clear and compelling CTAs

The owner said the site redesign has really helped his business: “Great consumer feedback,” The owner said, “and growing traction with SEO.”

Online Visibility

Along with the on-page optimization, Purple Site Agency began the client's pay-per-click marketing campaign following the launch of the website in May 2021. The objective was to improve conversions while reducing cost-per-conversion, increase search exposure on search engines, and (CPC).

The main goals of Purple Site Agency's SEO strategy for the customer were to increase overall site traffic, conversions, and keyword rankings. The objective was to increase the company's online presence and focus on Gauteng province and Limpopo in order to drive commercial and residential leads to the website.

The first task for Purple Site Agency's SEO experts was to find relevant, high-quality links from specialty directories and websites. In addition to competition link analysis, guest blogging, blog commenting, content syndication, and business directories, we used focused optimization techniques.

Aside from performing on-page SEO, our digital marketing strategies also covered:

Content optimization for industry-specific blog topics
Keyword ranking and traffic review
Building and claiming local listings from reputable citation sites
Reviewing search queries and adding negative keywords to improve the relevancy
Performing a full CRO audit

To ensure the company’s online marketing strategy is on track, we have set key performance indicators (KPIs) for the campaign. These include keyword ranking for geo-targeted locations, organic search traffic and goal completion through contact forms and CTA buttons.

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