Executing the Strategy

THE CHALLENGE

This Consulting firm teamed up with Purple Site Agency because its ongoing Google Ads campaign was failing to provide results. The Agency didn't have a strong online presence prior to Purple Site Agency. Additionally, only roughly 20–30% of new leads and patients came via inbound marketing, with the majority of its new patients coming from physician referrals.

The number of leads reported and the overall number of patients booked were both very different. A number of broad Team building, Organizational Development, Psychometrics Assessments, and Mediation Services-related keywords and ad groups that generated calls to the clinic were not translating into appointments being scheduled.

Additionally, the consulting firm had a hard time explaining to prospective clients that they could receive counseling and consulting services with fees charged to their medical aids without a doctor's referral thanks to its "no doctor referral" policy. Low lead acquisition and conversion rates were the result of failing to convey this important information.

THE SOLUTION

In order to boost the client's Google Ads campaign's monthly lead generation and conversion rates, our PPC strategists conducted a routine assessment of it. We managed the negative keyword lists, generated targeted ad text and landing pages, and changed the keyword lists and bid strategy as necessary. We also assessed the campaign data.

To make sure that our PPC approach stayed current and was producing successful results, our team also frequently observed market trends, looked at past account data, and spoke with the customer.

1. Lead Management and Ads Targeting

We suspended the current ad groups and keywords targeting campaign and concentrated on highly relevant search phrases instead because the consulting firms's current ad targeting strategy was not converting calls into scheduled appointments. As a result, the daily advertising budget was used for more profitable tactics that increased return on investment (ROI).

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In order to save the client the trouble of having to report the quality of its leads to the Purple Site Agency team, we additionally configured Google Ads call reporting to understand the lead quality beyond conversions.

2. Callout Extensions and Ad Copy Testing

In order to draw in more clients and rapidly allay their worries about physician referrals and insurance coverage, we added the "no referral needed" headline to the client's homepage and "no referral needed" and "most insurance accepted" callout extensions at the account level.

A/B testing and ad content optimization were also carried out by our PPC professionals to guarantee that all campaigns yield quantifiable outcomes.

3. PPC Advertising

The customer did a fantastic job updating N’weti Consulting specialty on its website, and it needed paid search ads to reflect that.

With more than 30 distinct wound care services highlighted and pertinent keywords like " Organizational Development," " Employee Wellbeing," " Psychometrics Assessments," and " Coaching and Mentoring " being targeted, we launched fresh campaigns.

Our team also launched a different advertising campaign to highlight a particular Career Management service that most comparable consulting firms have not yet set up.

The main objective of Purple Site Agency is to use all the lessons learned from the previous year to develop a thorough Google Ads strategy that lowers the client's overall cost while increasing conversion rates.

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