Executing the Strategy

THE CHALLENGE

The main difficulties the organization had were managing social media pages and coming up with content ideas. The customer required a digital marketing firm that could handle their social media pages without fear and produce significant results because they were in a competitive and demanding business.

The social media management professionals at Purple Site Agency had to become familiar with the industry lingo rapidly in order to match the needs and expectations of the customer. This was required in order to create content marketing pieces that are in line with the company's professional identity and appeal to its intended audience. When implementing content strategies, it was also crucial to maintain brand consistency in terms of tone, voice, design, and lexicon. 

THE SOLUTION

Through Purple Site Agency's social media management efforts, Y&A Photography’s three channels—Facebook, Instagram, and Twitter—were managed in an effort to establish the company as a pioneer in the sector.

In order to have a clear direction for our marketing initiatives, we initially concentrated on defining the client's target audience and studying their online behavior. Our social media specialists conducted market research and social media audits to find out what people were stopping to scroll for and what material they were most interested in.

The social media campaign for Purple Site Agency included:

1. Growth Management

We concentrated on social media strategies that generate the most engagements, like content optimization and strategic posting, to grow, Y&A Photography’s social media following. Our inbound marketing strategy focused on using content marketing to build relationships with followers and potential consumers. 

We used analytics to better understand the target market for the organization, and we changed our content approach to better connect with people who were most likely to interact on social media.

2. Content Strategy Development

Our social media team oversaw the design, planning, and posting of content for each of the three platforms. Through the social media material, the client's USPs were to be highlighted, along with its history, mission, and purpose.

Our social media managers boosted the number of postings on Facebook and Instagram to five per week in order to boost audience interaction.

We had success with the 2-1-2 model, which called for the publication of two pieces of content connected to the industry, one piece of "proud" content (material that makes your community and staff feel good), and two pieces of content linked to the product or service. Every month, we produced two local bargain posts for Twitter.

Inbound Engagement Monitoring

To keep on top of brand conversations and obtain useful data for enhancing our social media strategies, we watched comments and interactions with all social media content and profiles.

Additionally, Purple Site Agency's social media specialists actively participated in three-channel dialogues started by followers and answered their inquiries. In order to make sure that the followers receive correct and helpful information, we also emailed the client technical inquiries.

Analytics and Engagement Tracking and Reporting

To ascertain which social media techniques create business for the client and what we may change to offer better outcomes, our social media professionals conducted routine analytics and engagement tracking.

We created strategic suggestions for the ongoing campaigns based on the analytics. These are the most effective topic suggestions and combinations of local and brand tags that captivate and draw in the audience.

Additionally, our social media team delivered monthly campaign statistics outlining the performance of the campaign across three channels, including the overall number of interactions, the most popular posting times, and the best-performing pieces.

In order to stay insightful, helpful, and timely, Purple Site Agency's continuing campaign strategy focuses on seasonal adaptation of the content approach. Through both inbound and outbound engagement, it is hoped to strengthen the client's relationship with potential customers through their brand.

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