Seven Google Advertising Myths

Despite being the most popular and rapidly expanding search engine, Google has come under a lot of criticism over the years. Many have and still do wonder whether there is any real benefit to Google business advertising.

Let's think about a real-world example:

Vernon, a resident of Cape Town, needs to address a problem with his roof. 

He does what most people would do and searches for a roof repair buddy on Google because he doesn't have one on quick dial.

Vernon quickly located a local roofer who could fix his problem, and the next day his problem was taken care of.

So, in order to show its genuine worth, we've decided to dispel some of the most prevalent misunderstandings about Google advertising.

1. Google advertising is really expensive.

Nothing could be further from the truth than this assertion. Given the volume of searches performed on Google every day, it is one of the best ways to promote your company. If you don't know how to utilize it, it won't work. For this reason, it might be prudent to think about seeking professional assistance.

2. ROI cannot be monitored

You CAN track the ROI, just like with many other sites. Google gives you the option to set up conversion monitoring so you can monitor the effectiveness of your marketing efforts.

3. My budget can be wasted by my rivals.

It's important to know that Google takes invalid clicks and click fraud seriously even though this is a legitimate worry for any business owner considering Google advertising.

Any unusual behavior will be simple to spot thanks to your campaign performance report. Along with IP address tracking, this might be reported for additional research. There is therefore a very slim chance that your competitors will waste your budget.

4. Nobody clicks on advertising.

People use Google with purpose, therefore ads are not just for show. This is a serious misperception. You only pay when someone clicks on your advertisement, according to Google's basic policy. People are more likely to click on your adverts when they are pertinent to the user's search, and you will then see results. 

5. It is ineffective for small firms.

People frequently believe that small businesses cannot compete, however Google advertising is effective for both small and large firms. You don't need a huge budget to compete or receive your money's worth. 

6. Self-reliance is something I have.

Although it is feasible to do it yourself, you must be familiar with the dos and don'ts of Google advertising. Over time, experts have been able to develop these talents. You'll not only save time, but money as well and get a greater return on investment if you hire an experienced Google expert to help you with your advertising. 

Do you require expert help promoting your company on Google? Contact our specialists at ads@psagency.co.za.

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What separates social media marketing from social media management

Social media has demonstrated it is here to stay, despite people's previous skepticism about it. Businesses no longer question if having a social media presence is worthwhile; instead, they look for every chance to take advantage of what social media has to offer.

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But because of the complicated digital terminology and a lack of knowledge on how to utilize social media effectively, many individuals are terrified by it. One of the most fundamental questions we receive as social media experts is: What's the difference between social media management and social media marketing? 

In this post, we'll explain the difference between social media marketing and management so you can use both effectively to increase your online presence. 

Knowing the difference between paid and organic content is the simplest way to tell the two apart. 

A natural strategy for increasing your social presence is social media management. In addition to managing your community and interacting with your followers, it entails writing and curating your daily content (replying to messages or comments). 

It is a long-term approach that supports sustained growth of your customer base and brand loyalty.

In the beginning, you might observe that your content won't garner as much attention and that the growth in your following will be gradual, but you must continue to put up constant work. Long-term growth will be affected by how frequently you share intelligent and worthwhile content with your followers.

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But there are only so many methods you can try to grow your audience naturally.

Social media marketing is a more targeted approach that focuses on paid advertising. It enables you to market your content to people outside of your network of followers.

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Your audience can be chosen based on demographics, geography, interests, and your advertising budget. Whether it's getting them to follow you, join up for anything, or go to your website, social media marketing's objective is to encourage an audience to act.

It will enable you to connect with individuals more quickly and easily than other methods. The benefits of social media advertising, however, are more expensive than those of social media management.

Which is better now that you are aware of the main distinctions between the two? Both have equal weight. each in its own way. A social media marketing campaign won’t drive many results if potential customers notice that you’re not posting regularly or engaging with your existing audience. Likewise, no one will notice your content or know that your brand exists if you’re not investing in paid advertising. 

In conclusion, social media marketing and management both have the potential to increase your sales, boost traffic to your website, and grow your following. People will trust you more if they perceive that you are investing in both.

To get you started in the correct way, consider the following important advice:

• Create a social media strategy that takes into account your target audience's buying habits, interests, and preferences.
• Spend money on social media advertising.
• Make sure the correct information is posted on a regular basis on your social media accounts.
• Keep it trendy and professional-looking.
• Include a monthly content plan in your strategy that aims to uplift, encourage, inform, and amuse your audience.
• Messages and comments should be answered promptly.

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